Former NYC fashion editor Claudia Mata and yogi Zander Gladish are a husband and wife team based in Northern California. With roots in the fashion and cannabis worlds, in addition to herbalism and wellness backgrounds, they merged the natural healing properties of CBD into a line of plant-based, clean skincare and beauty products. After getting introduced to the world of cannabis by her husband, Mata knew she wanted to put her creative talents and energy into the cannabis industry. “There are a lot of creative people working in cannabis, just like in fashion, and I was drawn to that,” she explains. Vertly uses herbs (arnica, calendula, yarrow, rosemary, marjoram, comfrey root and nettle, to name a few) that are slow infused for up to three weeks to create the proprietary base used in all their products. All products are handcrafted in their Northern California laboratory, using only organic US-grown full-spectrum CBD.